When most Australians walk into a phone or electronics store, the choice often narrows to two names: Apple or Samsung. It’s understandable. Both companies have massive brand recognition, deep retail presence, and marketing budgets that dwarf most competitors. But the reality of the tech market in 2025 is far richer than that duopoly suggests, and […]
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When most Australians walk into a phone or electronics store, the choice often narrows to two names: Apple or Samsung. It’s understandable. Both companies have massive brand recognition, deep retail presence, and marketing budgets that dwarf most competitors. But the reality of the tech market in 2025 is far richer than that duopoly suggests, and